Frozen yogurt company Orange Leaf has taken the progressive step of launching an e-commerce initiative that is designed to make it easier than ever for the company's customers to go about placing orders whilst also earning an array of rewards for their loyalty.
Working in collaboration with cloud-based e-commerce platform Olo, Orange Leaf's new e-commerce initiative lets customers place orders for customized frozen yogurt products, shakes and smoothies at a wide variety of locations in Midwest as well as the company's home state of Texas.
New customers who sign up the loyalty platform immediately receive a $3 perk to put toward a purchase as well as 50 percent off their first online order, giving them an easy entry into Orange Leaf's variety of delicious and nutritious frozen yogurt offerings.
Image Credit: Froyo
Key Themes Behind This Trend
- E-commerce Food Platforms
- Companies in the food industry should consider launching e-commerce initiatives to make ordering more convenient and reward customer loyalty.
- Customizable Products
- A trend towards customizable food products is emerging, creating an opportunity for innovation within the food industry.
- Cloud-based Ordering Systems
- Cloud-based ordering systems enable more efficient and seamless food ordering and could be an opportunity for companies seeking to innovate in the food industry.
Where This Applies
- Food and Beverage
- Food and beverage companies should consider implementing e-commerce and loyalty programs to increase customer convenience and engagement.
- Cloud Computing Services
- Cloud-based e-commerce and ordering platforms present opportunities for companies in the cloud computing industry to partner with and serve food industry clients.
- Mobile App Development
- Developing mobile ordering and loyalty applications for the food industry could be a lucrative avenue for companies in the mobile app development industry.
