Yogurtland, the leading self-serve frozen yogurt chain, is launching a merchandise site filled with gifts for brand enthusiasts just in time for the holiday shopping season. The new series includes collector's items, clothing, and unique accessories. In addition, proceeds from Yogurtland’s merchandise sales will be donated to Yogurtland Cares, a 501(c)(3) non-profit dedicated to supporting organizations that assist children and women in finding a better life.
“At Yogurtland, our global mission is to share love, hope, and joy with those around us and we believe deeply in empowering underserved communities. With proceeds from Yogurtland’s merchandise going directly toward Yogurtland Cares, we will have additional resources to support our beloved organizations that assist children and women in finding a better life,” said Brittany Knollmiller, Yogurtland’s Director of Marketing.
Yogurtland’s merchandise is available for purchase online.
Image Credit: Yogurtland
What's Driving This Trend
- Branded Merchandise Collections
- Brands are creating new merchandise lines to increase brand awareness and drive revenue through retail sales.
- Corporate Social Responsibility
- Companies are increasingly integrating social and environmental concerns into their business strategies and corporate culture, as well as dedicating resources and profits to support social causes.
- Cause Marketing
- Businesses are aligning with charitable causes to increase brand affinity and customer loyalty while contributing to social good.
Who This Affects Most
- Frozen Yogurt
- Frozen yogurt chains and manufacturers can create branded merchandise lines to increase brand engagement and support social causes.
- Retail
- Retailers can expand their product lines by developing branded merchandise collections that create brand buzz and provide additional revenue streams.
- Non-profit
- Non-profit organizations can partner with companies to leverage their resources, brand recognition, and profits to support social causes and achieve their goals.
