Facebook messenger is offering consumers the ability to request food for delivery without having to leave the social media platform thanks to an incorporated ordering chatbot. The bot is able to accept orders for Domino's Pizza within the messenger app to streamline the process of having food arrive at one's home.
The feature is known as the 'Pizza Profile' and it allows Facebook users to communicate directly to a bot to place orders. The bot is interactive and able to place the order to the eatery via social media. Consumers can even simply use the pizza emoji to initiate the ordering process. The entire ordering process is done conversationally and the bot is able to help consumers decide on what they'd like to have and even suggest meals.