There is an even bigger incentive for consumers to order pizza at Dominos. While other establishments rely on the popularity of pizza as the go-to food choice, Dominos is "the first and only national pizza delivery chain to offer loyalty points via online, phone and in-store orders."
Previously, consumers were only able to earn points for the Piece of the Pie Rewards only through placing their order online. In an attempt to improve the Dominos experience for people, the establishment extends the initiative so that "everyone can earn points toward free pizza no matter how they choose to order."
So far, the Piece of the Pie Rewards program includes millions of members -- enough for Dominos to extend the perks with a loyalty member appreciation week, exclusive contests and free toppings options.