Wine is often presented to consumers in a way that looks both sophisticated and serious, but Flip Flop Wines brands its wine in cans that are relaxed and fun. As the company states: "We believe that good flavor should never be taken too seriously." The names of product flavors like Fizzy Chill Red reflect this sentiment.
While Flip Flop Wines has carved out its own niche in wines, it does not completely toss tradition out the window, as each product page recommends flavorful wine pairings like
chilled pasta salads, cous cous or guacamole.
As an alternative to wine in cans, Flip Flop Wines also sells its products by the bottle, but the canned format provides an easier way for consumers to enjoy spontaneous outdoor adventures.