Pizza Hut has established itself as a supporter of eSports communities with its gaming sponsorships for various events and leagues.
Most notably, the pizza conglomerate sponsors 'RTX' -- a three day-long annual gaming and "Internet-culture" event that brings in 60,000 attendees a year. Pizza Hut provides the event with tournament booths and activities. The corporation has also sponsored a series on the gaming network Smasher and has supplied pizza to various eSports.
By providing gaming sponsorships for different events, players and teams, Pizza Hut is able to expand its reach to demographics that could be crucial for sustaining its business model. As the gaming lifestyle tends to also be associated with fast-food eating, Pizza Hut inserts itself perfectly into this market.