Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Comical Bank Ads Encourage Customers to Hold Back on App Use

 - Aug 24, 2016
References: efirstbank & adeevee
Most brands want to see consumers using their products and services anywhere and everywhere as much as possible, but these comical bank ads from FirstBank promote a slightly different message.

With a lumberjack, a matador, a surgeon and other illustrated characters on billboards, FirstBank aims to prove how accessible its app by communicating that: "You can bank anywhere. But don't." Each of the humorous billboards depicts a potentially dangerous situation that could arise from app use in an inappropriate place—for instance, a lifeguard who is so fixated on his phone that he fails to see a swimmer in need of aid just behind him.

Consumers who use mobile devices for everything from shopping to banking will appreciate the exaggerated message that a FirstBank account can be accessed from just about anywhere.