Most brands want to see consumers using their products and services anywhere and everywhere as much as possible, but these comical bank ads from FirstBank promote a slightly different message.
With a lumberjack, a matador, a surgeon and other illustrated characters on billboards, FirstBank aims to prove how accessible its app by communicating that: "You can bank anywhere. But don't." Each of the humorous billboards depicts a potentially dangerous situation that could arise from app use in an inappropriate place—for instance, a lifeguard who is so fixated on his phone that he fails to see a swimmer in need of aid just behind him.
Consumers who use mobile devices for everything from shopping to banking will appreciate the exaggerated message that a FirstBank account can be accessed from just about anywhere.
Why This Trend Is Growing
- Mobile Banking Etiquette
- Opportunity for a campaign focused on responsible use of mobile banking in public places.
- Humorous Marketing
- Trend opportunity for brands to use humor to promote responsible use of products and services.
- App Access Awareness
- Opportunity to raise consumer awareness about the accessibility of banking apps and encourage responsible use.
Industries Being Reshaped
- Banking
- Opportunity for banks to promote responsible use of their mobile banking apps, while also raising awareness about their accessibility.
- Marketing
- Trend opportunity for brands to use humorous advertising to promote responsible and appropriate use of their products and services.
- Mobile Technology
- Opportunity for mobile app developers to raise awareness about the potential dangers of inappropriately using their apps in public places.
