Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Dragon Quest Billboard Offers Mobile Phone Chargers for Commuters

 - Aug 24, 2016
References: dragonquest.jp & japantrends
Dragon Quest's newest subway advertisement in the Metro Promenade walkway at Tokyo, Japan's Shinjuku Station is a billboard that offers mobile phone chargers to busy commuters.

The charging station features a Healsime character from the game called 'Healie' that resembles an octopus with many limbs. Commuters who are passing through the station are able to connect their phones to the tendril-like chargers in order to receive a battery top-off in the same way that this character offers in-game restoration. The entire experience is part of an advertisement for the Dragon Quest Monsters Super Light iOS and Android game.

In the past, Dragon Quest has also experimented with a range of fun and interactive billboard designs, including ones made with scratchable, poppable and building block parts—all of which encourage people to play.