Dragon Quest's newest subway advertisement in the Metro Promenade walkway at Tokyo, Japan's Shinjuku Station is a billboard that offers mobile phone chargers to busy commuters.
The charging station features a Healsime character from the game called 'Healie' that resembles an octopus with many limbs. Commuters who are passing through the station are able to connect their phones to the tendril-like chargers in order to receive a battery top-off in the same way that this character offers in-game restoration. The entire experience is part of an advertisement for the Dragon Quest Monsters Super Light iOS and Android game.
In the past, Dragon Quest has also experimented with a range of fun and interactive billboard designs, including ones made with scratchable, poppable and building block parts—all of which encourage people to play.