Dragon Quest's newest subway advertisement in the Metro Promenade walkway at Tokyo, Japan's Shinjuku Station is a billboard that offers mobile phone chargers to busy commuters.
The charging station features a Healsime character from the game called 'Healie' that resembles an octopus with many limbs. Commuters who are passing through the station are able to connect their phones to the tendril-like chargers in order to receive a battery top-off in the same way that this character offers in-game restoration. The entire experience is part of an advertisement for the Dragon Quest Monsters Super Light iOS and Android game.
In the past, Dragon Quest has also experimented with a range of fun and interactive billboard designs, including ones made with scratchable, poppable and building block parts—all of which encourage people to play.
Key Themes Behind This Trend
- Interactive Billboard Designs
- The use of interactive elements in billboard designs offers opportunities for engaging and immersive advertising experiences.
- Mobile Phone Charging Stations
- The integration of mobile phone chargers in public spaces provides convenience for on-the-go consumers and opens up potential for advertising partnerships.
- Gamification in Advertising
- Incorporating game-like elements into advertisements creates a more entertaining and memorable experience for consumers.
Where This Applies
- Advertising
- The advertising industry can leverage interactive billboard designs and gamification techniques to create innovative and engaging campaigns.
- Technology
- The technology industry can benefit from the increased demand for mobile phone charging stations and the development of new charging technologies.
- Gaming
- The gaming industry can explore collaborations with advertisers to incorporate game elements in advertisements, extending the reach of their game franchises.
