Supermarket chain Tesco created a pop-up wine bar by the name of 'Tesco Finest' in order to help the people of London explore the vast selection of wines that are stocked in the wine aisles of its stores. This activation gives customers the chance to learn more about the different types of wines on offer in a relaxed and immersive environment that feels upscale.
At Tesco's Finest, there's a menu of about 70 wines that can be sampled for about £3 to £4 per glass, or as part of a wine flight tasting. Experts are stationed on-site in order to answer questions and educate consumers on wine.
Ultimately, Tesco set up the pop-up wine bar as a way to help consumers explore the range of wines available, see and taste the quality for themselves and build brand awareness for Tesco as a destination for fine wine.