Coca-Cola is known for its heartwarming Christmas campaigns and its Coca-Cola 'Gift Bottle' is no exception. The concept is simple, the Christmas bottle has a special label that consumers can pull on to eventually reveal a beautiful Christmas bow. The beverage company believes that "Coca-Cola means Christmas and Christmas means sharing." To develop the idea behind the campaign, the company asked, "How can Coca-Cola create more sharing moments?"
The Coca-Cola Gift Bottle was developed and tested in several European countries where the company saw a 6.1% increase in sales. The success of the family-oriented campaign inspired 33 countries in South America and Europe to add the Gift Bottle to its upcoming holiday line of products. The special edition bottles serves to remind consumers of their positive emotions related to Coca-Cola and will increase sales for the company through the bottle's novelty.