Over the next month, young diners who order a Happy Meal at McDonald's Canada will be able to look inside their fast food box and find a unique and perhaps unexpected Happy Meal toy—a 'Step-It' wearable activity tracker.
Although McDonald's frequently partners up with companies to create toys inspired by characters from current pop culture, the Step-It is an original creation. When worn, the wristband blinks in time to the wearer's pace and keeps track of the steps taken. The toy is being launched at a time where many school kids are on summer holidays and also, watching the Olympics in Rio.
Over the past few years, McDonald's has been making a continued effort to change the image of its Happy Meals by offering healthy fresh fruit sides and books as educational toys.
What Makes This Trend Stand Out
- Fast Food Fitness Trackers
- Fast food companies can partner with wearable technology companies to create fitness trackers that promote activity and healthier lifestyles.
- Healthy Happy Meal Partnerships
- Fast food restaurants can continue to partner with companies to promote healthy eating and wellness for children.
- Pediatric Wearable Technology
- Developers can create wearable technology specifically designed and marketed towards children to encourage physical activity and healthy habits.
Sectors Adopting This
- Fast Food
- Fast food companies can incorporate partnerships with tech companies to meet the demands of consumers looking for healthier options and promote a healthy lifestyle.
- Wearable Technology
- Wearable technology companies can tap into the pediatric market to create innovative products that promote a healthier lifestyle for children.
- Child Advertising and Marketing
- Companies specializing in child marketing and advertising can create campaigns to promote healthy habits and products designed for children.
