After a stint in prison, Atlanta-based rapper Gucci Mane is releasing his new album 'Everybody Looking' and promoting it in unconventional ways.
The rapper clearly has a sense of humor and decided to poke fun at his infamous face tattoo that is in the shape of an ice cream cone with three scoops. To promote his new album, the artist teamed up with Spotify to serve ice cream from an ice cream truck in New York City. The truck is covered with his name, his album's name, a picture of an ice cream cone similar to his tattoo and promotes the hashtag '#EverybodyLicking' to alert people on Twitter of the promotional stunt.
By taking advantage of the things he is known for, Gucci Mane has managed to promote himself in an engaging way.