This pollution anti-aging campaign encourages women to protect their skin from the aging effects of poor air quality. The Ren Flash Defence Anti-Pollution Mist is supposed to instantly protect skin from free radicals harm and environmental pollution that often occurs in the "toxic atmosphere" of cities and urban areas. The skin care brand partnered with Plume Labs to create a real-time map to show where air pollution occurs as well as where the beauty product is being used around the world. Using social media, customers can share how and where they use the mist. By including location tags and using the hashtag #flashdefence, they can also enter a contest that offers a personal skin consultation as well as £250 towards Ren products.
This pollution anti-aging marketing strategy shows how public health can be linked with advertising.
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