With help from Dyson, electrical retailer Currys PC World created a large-scale fan installation in order to help people traveling through the London Victoria train station cool off in the heat of summer.
The fan installation is made up of a total of 88 Dyson fans, acknowledging the fact that public transportation is often a hot and uncomfortable place for commuters to be trapped temporarily during a ride. This year, this is especially true, since the UK is experiencing record-breaking seasonal temperatures.
As well as being a fun way to engage and refresh the public of London, the fan installation ties in with the #TheBigChill campaign from Currys PC World, which aims to promote a variety of its cooling products like fans, freezers and refrigerators.
What Makes This Trend Stand Out
- Commuter Comfort Installations
- Opportunity to partner with companies to create innovative installations that help make public transportation more comfortable for commuters.
- Heat Relief Campaigns
- Opportunity to create campaigns that promote cooling technology for consumers during extreme seasonal temperatures.
- Energy Efficient Cooling Solutions
- Opportunity to develop and promote eco-friendly cooling technology for consumers and public spaces.
Sectors Adopting This
- Electronics Retail
- Opportunity for retailers to partner with innovative companies to create unique in-store installations that engage customers.
- Public Transportation
- Opportunity to improve customer experience through innovative installations that help make public transportation more comfortable, and to promote eco-friendly transportation initiatives.
- Home Appliance Manufacturing
- Opportunity to develop and promote energy-efficient cooling technology for consumer homes and to make a positive environmental impact.
