Brazilian graphic designer Fred Gelli was responsible for creating the Olympic logo to represent this year's 2016 Summer Games in Rio de Janeiro and it's noteworthy as the first three-dimensional logo to be created in the history of the Olympic games.
The lively curving logo is shaped in such a way so that it looks as though three figures are holding hands. The design can be created as a physical 3D model, which makes it possible to bring a new dimension to the Olympic logo design.
Part of the challenge of creating this logo was sizing, with Gelli noting: "It has to be printed on a pen and at the same time it has to dress the whole city," as well as creating a design that could celebrate local culture, yet be understood universally.
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