Brazilian graphic designer Fred Gelli was responsible for creating the Olympic logo to represent this year's 2016 Summer Games in Rio de Janeiro and it's noteworthy as the first three-dimensional logo to be created in the history of the Olympic games.
The lively curving logo is shaped in such a way so that it looks as though three figures are holding hands. The design can be created as a physical 3D model, which makes it possible to bring a new dimension to the Olympic logo design.
Part of the challenge of creating this logo was sizing, with Gelli noting: "It has to be printed on a pen and at the same time it has to dress the whole city," as well as creating a design that could celebrate local culture, yet be understood universally.
Key Themes Behind This Trend
- 3D Logo Designs
- Creating three-dimensional logo designs adds a new dimension to brand representation and recognition.
- Physical 3D Modeling
- The ability to create physical 3D models of logos provides unique marketing and promotional opportunities.
- Universal Design Language
- Designing logos that celebrate local culture while maintaining universal appeal opens up new branding possibilities.
Where This Applies
- Graphic Design
- The graphic design industry can explore new techniques and technologies to create innovative 3D logos.
- Marketing and Advertising
- The marketing and advertising industry can leverage physical 3D modeling to create engaging campaigns and experiences.
- Event Organizing
- Event organizing industries can incorporate universal design language in branding to enhance the experience for attendees and participants.
