The protein packaging created by 'Mario Dragic' for the Serbian sports nutrition brand 'Big Iron Muscle' was designed to appeal to a diverse group of consumers.
The brand offers a variety of foods that can be used to enhance people's fitness goals -- all of which are protein-based. With flavors such as strawberry and chocolate cookie accompanying whey bars and powders, the foods are designed to both taste good and improve fitness. The protein packaging is all metallic and uses bright pinks and golds along with neutral colors to appeal to consumers. This imagery and the brand's delicious flavors result in a product that fitness junkies and those new to fitness will both respond to.
By creating nutritious food that is delicious and vividly labeled, Big Iron Muscle is able to appeal to a variety of fitness consumers while differentiating itself from competitors.