For years, people have been finding and sharing oddly shaped potato chips and malformed vegetables that they come across—now, a new contest from Cheetos is encouraging consumers to keep an eye out for any standout pieces that they come across in Cheetos snack bags. These weirdly shaped Cheetos snacks are set to be immortalized in the official Cheetos Museum online, as well as a real-life exhibit that will occur later this year.
Frito-Lay's vice president of marketing Jeannie Cho says: "Since their inception, Cheetos snacks have captivated consumers with their whimsical shapes and uncanny resemblances to landmarks, animals, objects and even deities." The fun new campaign is set to celebrate the unique shapes of the cheesy snack and reward fans with thousands of dollars in prize money.
What's Driving This Trend
- Artful Snack Contests
- Opportunity for brands to engage consumers by encouraging them to find and share unique shapes in snack products.
- Online Museums
- Rise of virtual platforms where brands can showcase and immortalize consumer-generated content like uniquely shaped snacks.
- Experiential Marketing
- Creating real-life exhibit events centered around consumer-engaged campaigns, providing immersive experiences for fans.
Who This Affects Most
- Food and Beverage
- Brands can leverage creative snack campaigns to generate buzz and engage with consumers, driving product sales.
- Digital Marketing
- Opportunity for marketers to build online platforms that facilitate user-generated content and connect with target audiences.
- Event Management
- Organizing interactive exhibits and experiential marketing events that create memorable brand experiences and foster consumer loyalty.
