For years, people have been finding and sharing oddly shaped potato chips and malformed vegetables that they come across—now, a new contest from Cheetos is encouraging consumers to keep an eye out for any standout pieces that they come across in Cheetos snack bags. These weirdly shaped Cheetos snacks are set to be immortalized in the official Cheetos Museum online, as well as a real-life exhibit that will occur later this year.
Frito-Lay's vice president of marketing Jeannie Cho says: "Since their inception, Cheetos snacks have captivated consumers with their whimsical shapes and uncanny resemblances to landmarks, animals, objects and even deities." The fun new campaign is set to celebrate the unique shapes of the cheesy snack and reward fans with thousands of dollars in prize money.
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