Each of these themed skin care collections caters to a different skin concern or scent preference.
H20+ revamped its skin care lines to focus on the "plugged-in Millennial consumer' by reformulating its products to suit the demographic's needs. The resulting themed skin care collections offer a diverse range of benefits that have proven results. Collection themes include aloe, milk, specialty, sea salt, elements and water. The many different lines are all easily identifiable by their colors and simple labeling, ensuring that consumers are aware of the different skin types and concerns that the collections were designed to help.
By creating a large variety of skin care options for consumers, H20+ is able to expand the demographics it caters to.
Key Themes Behind This Trend
- Themed Skin Care Collections
- The use of themed skin care collections could become a standard approach for brands looking to provide targeted solutions for different skin needs and preferences.
- Product Reformulation to Suit Specific Demographics
- Brands that reformulate their products to meet the unique needs and preferences of specific demographics, such as Millennials, can better target their audience and drive sales.
- Diverse Range of Skin Care Options
- Providing a large variety of skin care products can help brands expand their customer base and appeal to different demographics with varying skin concerns and needs.
Where This Applies
- Skin Care Industry
- Brands within the skin care industry could benefit from creating themed product collections that target specific demographics and provide diverse range of product options.
- Marketing Industry
- Marketing agencies could assist brands by helping them reformulate their products to cater to different demographics and create theme-based product collections that appeal to specific audiences.
- Consumer Goods Industry
- By creating diverse ranges of skin care products, brands within the consumer goods industry can better target different audiences and increase customer engagement.
