Each of these themed skin care collections caters to a different skin concern or scent preference.
H20+ revamped its skin care lines to focus on the "plugged-in Millennial consumer' by reformulating its products to suit the demographic's needs. The resulting themed skin care collections offer a diverse range of benefits that have proven results. Collection themes include aloe, milk, specialty, sea salt, elements and water. The many different lines are all easily identifiable by their colors and simple labeling, ensuring that consumers are aware of the different skin types and concerns that the collections were designed to help.
By creating a large variety of skin care options for consumers, H20+ is able to expand the demographics it caters to.