A couple of ice cubes in your beverage just won't cut it on a hot day in Rio, which is why Coca-Cola started distributing drinks in Ice Bottles. Sure to keep your coke at the most deliciously chilly temperature from your first to final sip, these frozen vessels have been a serious marketing success under 'The Real Ice Cold' tagline.
Ogilvy & Mather of Colombia arranged for the classic vintage Coca-Cola bottle to be reproduced in pure ice, from South America to East Asia. The lucky beach-goers who got their hands on these Ice Bottles got a hit of cold soda, a tool to cool their skin and a viral selfie accessory to spread the refreshing word. This momentary marketing scheme had consumers lining up for more, and nobody had to worry about litter as the containers simply melted away.
Coca-Cola Ice Bottles Guarantee Refreshing Drinks All Summer Long
Amelia Roblin — August 1, 2016 — Marketing
References: ogilvy.co & packagingoftheworld