A couple of ice cubes in your beverage just won't cut it on a hot day in Rio, which is why Coca-Cola started distributing drinks in Ice Bottles. Sure to keep your coke at the most deliciously chilly temperature from your first to final sip, these frozen vessels have been a serious marketing success under 'The Real Ice Cold' tagline.
Ogilvy & Mather of Colombia arranged for the classic vintage Coca-Cola bottle to be reproduced in pure ice, from South America to East Asia. The lucky beach-goers who got their hands on these Ice Bottles got a hit of cold soda, a tool to cool their skin and a viral selfie accessory to spread the refreshing word. This momentary marketing scheme had consumers lining up for more, and nobody had to worry about litter as the containers simply melted away.
Frozen Soda Packaging
More Stats +/-
Superhero Cola Cans
Bow-Shaped Soda Labels
Sitcom-Inspired Soda Cans
Edible Soda Shooters
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.