Coca-Cola Europacific Partners is Piloting a Soda Refill Machine
Michael Hemsworth — October 29, 2021 — Eco
References: cocacolaep & foodbev
This soda refill machine is being piloted by Coca-Cola Europacific Partners in Sweden to test how consumers respond to the experience of purchasing a refillable beverage container to help reduce packaging waste.
The system has been launched at Reitan Convenience’s PBX store in collaboration with Glacial who have created steel tumblers that will keep drinks cold for up to 12-hours and are specially branded. Shoppers are encouraged to purchase a container to fill up or bring their own to choose from more than 60 flavor varieties thanks to the Coca-Cola Freestyle machine.
The soda refill machine from Coca-Cola Europacific Partners is hoped to help consumers understand how they can reduce waste and also contribute to fewer greenhouse gas emissions.
The system has been launched at Reitan Convenience’s PBX store in collaboration with Glacial who have created steel tumblers that will keep drinks cold for up to 12-hours and are specially branded. Shoppers are encouraged to purchase a container to fill up or bring their own to choose from more than 60 flavor varieties thanks to the Coca-Cola Freestyle machine.
The soda refill machine from Coca-Cola Europacific Partners is hoped to help consumers understand how they can reduce waste and also contribute to fewer greenhouse gas emissions.
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