Coca-Cola Europacific Partners is Piloting a Soda Refill Machine
Michael Hemsworth — October 29, 2021 — Eco
References: cocacolaep & foodbev
This soda refill machine is being piloted by Coca-Cola Europacific Partners in Sweden to test how consumers respond to the experience of purchasing a refillable beverage container to help reduce packaging waste.
The system has been launched at Reitan Convenience’s PBX store in collaboration with Glacial who have created steel tumblers that will keep drinks cold for up to 12-hours and are specially branded. Shoppers are encouraged to purchase a container to fill up or bring their own to choose from more than 60 flavor varieties thanks to the Coca-Cola Freestyle machine.
The soda refill machine from Coca-Cola Europacific Partners is hoped to help consumers understand how they can reduce waste and also contribute to fewer greenhouse gas emissions.
The system has been launched at Reitan Convenience’s PBX store in collaboration with Glacial who have created steel tumblers that will keep drinks cold for up to 12-hours and are specially branded. Shoppers are encouraged to purchase a container to fill up or bring their own to choose from more than 60 flavor varieties thanks to the Coca-Cola Freestyle machine.
The soda refill machine from Coca-Cola Europacific Partners is hoped to help consumers understand how they can reduce waste and also contribute to fewer greenhouse gas emissions.
Trend Themes
1. Refillable-soda Machines - The trend of refillable soda machines highlights the opportunity for retailers to offer more sustainable beverage options to consumers and reduce packaging waste.
2. Sustainable Packaging - The sustainable packaging trend encourages industries to adopt innovative ways to minimize waste and reduce negative environmental impact.
3. Personalized Beverage Experience - The trend of personalized beverage experience emphasizes the opportunity for industries to leverage technology to offer consumers more choices, convenience, and a unique brand experience
Industry Implications
1. Food & Beverage Industry - The food and beverage industry has the opportunity to reduce waste and mitigate environmental impact by adopting innovative packaging practices and offering sustainable beverage options
2. Retail Industry - The retail industry can leverage the sustainability trend to offer consumers more eco-friendly products and services, such as refillable soda machines, to enhance customer satisfaction and loyalty
3. Technology Industry - The tech industry can play a vital role in the personalized beverage experience trend, offering innovative solutions such as digital and mobile platforms to provide consumers with more choices and a unique brand experience
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