Coca-Cola is Launching 100% Recycled Plastic Bottles
Michael Hemsworth — July 1, 2021 — Eco
References: coca-cola & talkingretail
Coca-Cola Great Britain has announced it will be updating its entire lineup of on the go soda bottles to 100% recycled plastic bottles in a bid to help highlight enhanced sustainability efforts.
The packaging update will see the recycled plastic bottles showing up on store shelves starting in September and is a marked increase from the brand's previous recycled material content that was rated at 50%. The move was made in partnership with Coca-Cola Europacific Partners (CCEP) and is being launched alongside a shift to cardboard from plastic shrink wrap for the brand's multipacks.
General Manager at CCEP GB Stephen Moorhouse spoke on the 100% recycled plastic bottles saying, "Increasing the amount of recycled plastic we use is a critical point in our sustainable packaging journey and reaching 100%rPET puts us one step closer to achieving our ambition of a world without waste – collecting and recycling a bottle or can for every one that we sell by 2025.”
The packaging update will see the recycled plastic bottles showing up on store shelves starting in September and is a marked increase from the brand's previous recycled material content that was rated at 50%. The move was made in partnership with Coca-Cola Europacific Partners (CCEP) and is being launched alongside a shift to cardboard from plastic shrink wrap for the brand's multipacks.
General Manager at CCEP GB Stephen Moorhouse spoke on the 100% recycled plastic bottles saying, "Increasing the amount of recycled plastic we use is a critical point in our sustainable packaging journey and reaching 100%rPET puts us one step closer to achieving our ambition of a world without waste – collecting and recycling a bottle or can for every one that we sell by 2025.”
Trend Themes
1. Increased Use of 100% Recycled Plastic Bottles - Coca-Cola's transition to 100% recycled plastic bottles creates an opportunity for other beverage companies to adopt sustainable packaging initiatives.
2. Shift Towards Cardboard Multipack Packaging - By shifting from plastic to cardboard packaging for its multipacks, Coca-Cola is setting a trend for other companies to follow by prioritizing sustainable packaging materials.
3. Zero Waste Ambition - Coca-Cola's goal of collecting and recycling a bottle or can for every one that they sell by 2025 sets a trend for other companies to pursue their own zero-waste ambitions.
Industry Implications
1. Beverage - The shift towards sustainable packaging by Coca-Cola presents an opportunity for other beverage companies to prioritize sustainability in their packaging materials.
2. Packaging - Coca-Cola's move towards 100% recycled plastic bottles and cardboard multipack packaging exemplifies the importance of sustainable materials in the packaging industry.
3. Recycling - As Coca-Cola aims to collect and recycle a bottle or can for every one that they sell by 2025, recycling companies and programs have a unique opportunity to innovate towards achieving zero waste goals together.
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