Making a statement against lingerie brands like Victoria's Secret, the #ImNoAngel campaign works to "redefine sexy" as an attitude and a look that comes in many shapes and sizes. Lane Bryant makes women's underwear in styles that range from casual and comfortable to lacy and provocative––pieces that would make any female feel fabulous.
The #ImNoAngel campaign comprises a series of photographs that gradually reveal themselves over the course of a month and a half. Each week, people are introduced to another beautiful plus-size model whose photographs are put on display on the website. A playful and foxy video accompanies the images of the voluptuous ladies, and girls from everywhere are invited to "share their sexy" too. The #ImNoAngel message has gone viral, thanks to its confident comment on body image, its community engagement, its attractive spokeswomen and the fact that it represents 65% of American ladies who are 'plus' at an average size of 14.
Photo Credits: Fashionista