Shaq Works Undercover as a Lyft Driver for a Humorous Commercial
Riley von Niessen — June 5, 2016 — Marketing
Iconic former NBA player Shaquille O'Neal is an undercover Lyft driver for the ride share company's celebrity promotion campaign.
The video follows Shaq as he picks up a variety of different passengers, with his identity concealed by different hilarious costumes. He interacts with each person, presenting himself as an off-duty cop, a singer, a suspender-wearing office worker and many others. Later on, he begins speaking about basketball with some of the passengers and finally reveals himself at the end of the ride.
The Shaquille O'Neal edition follows a series of other undercover Lyft drivers, including ads that feature pro race car driver Dannica Patrick and retired American football player Jerry Rice. Through these campaigns, Lyft creates viral ads that are shared amongst fans of the celebrities, creating more awareness for the ride share app and therefore drawing in customers.
The video follows Shaq as he picks up a variety of different passengers, with his identity concealed by different hilarious costumes. He interacts with each person, presenting himself as an off-duty cop, a singer, a suspender-wearing office worker and many others. Later on, he begins speaking about basketball with some of the passengers and finally reveals himself at the end of the ride.
The Shaquille O'Neal edition follows a series of other undercover Lyft drivers, including ads that feature pro race car driver Dannica Patrick and retired American football player Jerry Rice. Through these campaigns, Lyft creates viral ads that are shared amongst fans of the celebrities, creating more awareness for the ride share app and therefore drawing in customers.
Trend Themes
1. Celebrity Ride Share Ads - Creating viral ads with celebrities as undercover Lyft drivers to generate more awareness and customers for the ride share app.
2. Celebrity Promotion Campaign - Utilizing well-known celebrities like Shaquille O'Neal, Dannica Patrick, and Jerry Rice as Lyft drivers to enhance brand visibility and attract customers.
3. Humorous Commercial Campaigns - Using funny and entertaining videos featuring undercover Lyft drivers to engage and captivate viewers, leading to increased brand recognition.
Industry Implications
1. Transportation - Opportunity for ride share companies like Lyft to leverage celebrity endorsements and create viral ad campaigns for increased customer acquisition and market share.
2. Marketing & Advertising - Creative agencies can explore collaborations with celebrities and ride share companies to develop engaging undercover driver campaigns that generate brand buzz and customer engagement.
3. Entertainment - Celebrities have an opportunity to expand their brand presence and reach by participating in undercover driver campaigns for ride share apps, creating a mutually beneficial partnership.
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