Iconic former NBA player Shaquille O'Neal is an undercover Lyft driver for the ride share company's celebrity promotion campaign.
The video follows Shaq as he picks up a variety of different passengers, with his identity concealed by different hilarious costumes. He interacts with each person, presenting himself as an off-duty cop, a singer, a suspender-wearing office worker and many others. Later on, he begins speaking about basketball with some of the passengers and finally reveals himself at the end of the ride.
The Shaquille O'Neal edition follows a series of other undercover Lyft drivers, including ads that feature pro race car driver Dannica Patrick and retired American football player Jerry Rice. Through these campaigns, Lyft creates viral ads that are shared amongst fans of the celebrities, creating more awareness for the ride share app and therefore drawing in customers.