The League of Legends Championship of the Americas (LTA) has secured a multi-year partnership with Uber, naming the company its official rideshare and on-demand delivery partner.
As part of the collaboration, LTA North fans can enjoy exclusive perks, including discounts and access to the Uber Hextech Chest game available to Uber One members. Additionally, viewers tuning in live will receive drops featuring limited-time promotions and in-game content.
During matches, the LTA broadcast will also introduce an ‘Eats Button,' which directs fans to a dedicated Uber Eats hub where they can unlock special discounts on food orders.
“Adding Uber as an official partner for the LTA inaugural season is such a win for our pros and fans,” commented Mark Zimmerman, LTA Commissioner. “Uber embodies what it means to be a transformational brand, completely changing the game in how we connect daily to the people, places, and products, and we’re excited to tap into that spirit to deliver next-level experiences to our fans.”
Image Credit: Riot Games, Uber
Why This Trend Is Growing
- Esports-gaming Promotion Integration
- Partnerships such as LTA and Uber's create unique in-game content and special promotions to enrich the viewer's experience.
- On-demand Delivery in Sports Events
- The incorporation of a dedicated 'Eats Button' during live broadcasts enhances viewer engagement by providing immediate service actions like food ordering.
- Exclusive Member Advantage Programs
- Offering benefits like Uber's Hextech Chest game for Uber One members incentivizes subscriptions and adds value to fan loyalty programs.
Industries Being Reshaped
- Esports
- Emerging collaborations with brands like Uber are transforming competitive gaming events into immersive entertainment ecosystems.
- Rideshare Services
- Innovative alliances with esports organizations position rideshare companies as pivotal facilitators in the fan experience.
- On-demand Food Delivery
- Integrated digital engagements, such as meal ordering during esports streams, expand the scope and reach of food delivery services.
