Actress Elizabeth Banks produced a star-studded music video covering Rachel Platten's 'Fight Song' for the 2016 Democratic National Convention in Philadelphia. Like many political campaigns, the use of celebrity endorsements holds a lot of weight on the public. Airing the music video at the DNC helped to rally Hilary Clinton supporters at the event, but it didn't stop there, the video was uploaded onto YouTube and has gone viral.
The star-studded music video achieves a few things: it uses celebrities that Millennials identify with to influence young voters, it is loaded onto social media to build momentum and it gives the Democratic leader legitimacy in the eyes of a young generation. The tactic ensures that Hilary Clinton is able to reach Millennials, who now outnumber Baby Boomers -- their vote will hold a lot of weight in the years to come.
What's Driving This Trend
- Celebrity Endorsements
- Disruptive innovation opportunity: Brands can leverage celebrity endorsements to influence consumers and gain credibility.
- Social Media Virality
- Disruptive innovation opportunity: Companies can use social media platforms to create viral content and build momentum for their brand or cause.
- Millennial Influence
- Disruptive innovation opportunity: Businesses need to adapt their strategies to appeal to and engage with the growing millennial market segment.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunity: Companies can explore new ways to incorporate celebrity endorsements into their marketing campaigns and messaging.
- Entertainment and Media
- Disruptive innovation opportunity: Media companies can capitalize on social media virality by producing and distributing engaging content that resonates with millennial audiences.
- Political Campaigns
- Disruptive innovation opportunity: Political campaigns can utilize celebrity endorsements and social media platforms to target and mobilize millennials, a key demographic.
