Actress Elizabeth Banks produced a star-studded music video covering Rachel Platten's 'Fight Song' for the 2016 Democratic National Convention in Philadelphia. Like many political campaigns, the use of celebrity endorsements holds a lot of weight on the public. Airing the music video at the DNC helped to rally Hilary Clinton supporters at the event, but it didn't stop there, the video was uploaded onto YouTube and has gone viral.
The star-studded music video achieves a few things: it uses celebrities that Millennials identify with to influence young voters, it is loaded onto social media to build momentum and it gives the Democratic leader legitimacy in the eyes of a young generation. The tactic ensures that Hilary Clinton is able to reach Millennials, who now outnumber Baby Boomers -- their vote will hold a lot of weight in the years to come.