In anticipation of Halloween, Michelle Williams has joined forces with BRACH'S to launch a song proclaiming her love for the classic Halloween treat -- Candy Corn. Dubbed 'Candy Corn Love,' the song pays homage to the Halloween staple through lyrics that nod to Michelle's love for BRACH'S Candy Corn.
"Anyone who knows me, knows I'm a BRACH'S Candy Corn stan through and through. Halloween is my favorite time of the year and when I see their candy corn back on shelves, I know it is finally time to celebrate," said Williams. "I hope my new song inspires everyone who can't get enough of the delicious candy to make it known that they too are on #TeamCandyCorn! Let's settle this debate."
Join BRACH's and Michelle on social media and declare your love for yellow-orange-white kernels.
Image Credit: BRACH'S
Key Themes Behind This Trend
- Holiday-themed Songs
- As seen in Michelle Williams' Candy Corn Love song, there is a trend of creating festive songs to promote holiday products.
- Influencer-branded Collaborations
- Companies like BRACH'S are partnering with influencers like Michelle Williams to create brand-themed music and tap into their audiences.
- Nostalgia Marketing
- BRACH'S use of Michelle Williams and Candy Corn exemplifies a trend of using nostalgia to create brand loyalty and connect with consumers.
Where This Applies
- Confectionery Manufacturing
- Confectionery companies can capitalize on the trend of influencer collaborations to promote products during holiday seasons.
- Music Industry
- Musicians can partner with brands to create original, branded music like Michelle Williams did with BRACH'S.
- Marketing and Advertising
- Companies and marketers can use nostalgic themes and collaborations with influencers to create new campaigns and fresh connections with audiences.
