If you're eager to get in the fall spirit, the new Jet-Puffed Candy Corn Marshmallows are the perfect way to do it.
For fall 2022, Jet-Puffed is welcoming back two seasonal favorites. First up is the Jet-Puffed Pumpkin Spice Marshmallows, which combine the spongy, fluffy texture of Jet-Puffed Marshmallows with the flavor of pumpkin spice. On the other hand, the new Jet-Puffed Candy Corn Marshmallows feature a multi-colored design that mimics the look and taste of one of Halloween's most divisive candies. While both are delicious on their own, they also make an excellent addition to a steamy cup of hot cocoa.
Both of the fall 2022 limited-edition flavors are available now through the autumn season at retailers nationwide including Walmart and Target.
Image Credit: Jet-Puffed
What's Driving This Trend
- Seasonal-flavored Marshmallows
- Opportunity for candy manufacturers to expand their product offerings into seasonal flavors to cater to consumers in search of unique taste experiences.
- Novelty Food Products
- Opportunity for food companies to introduce fun and quirky food items that cater to consumers' desire for nostalgia and playfulness.
- Candy-inspired Flavors
- Opportunity for companies to explore unconventional flavors inspired by popular candies to attract consumers looking for something new and exciting.
Who This Affects Most
- Confectionery
- Confectionery companies can capitalize on the trend towards novelty food products and introduce seasonal and candy-inspired marshmallow flavors to attract new customers.
- Food and Beverage
- Food and beverage companies can incorporate candy-inspired flavors into their products, such as candy corn marshmallows, to appeal to consumers' desire for unique and playful taste experiences.
- Retail
- Retailers can offer limited edition candy-inspired flavors like candy corn marshmallows to create excitement and drive foot traffic during the fall season.
