Joining foodies on Twitter is a new group called the Twitter Food Council, made up of influential culinary figures on the platform who frequently post about food and the culture that surrounds it. This list includes Adam Rapoport, the editor-in-chief of Bon Appetit, co-founder and CEO of Food52 Amanda Hesser and celebrity chef Alex Guarnaschelli, who is serving as the head of the Twitter Food Council.
These users will be sharing everything from Twitter Q&A sessions to Periscope chats and more. While there is a select group that has been chosen to partake in the initiative, any user can join in the conversation by using the #FoodFlock tag.
Because it is such an image-rich platform, Instagram is the social media app that users typically go to first in order to share what they're eating. With #TweetWhatYouEat, it seems that Twitter is looking to establish itself as a hub for foodies.
Key Themes Behind This Trend
- Twitter Food Council
- Opportunity to create curated food content with influential culinary figures on Twitter.
- Twitter Q&A Sessions
- Opportunity to engage with users and answer their food-related questions through Twitter.
- Establishing Twitter as a Food Hub
- Opportunity for Twitter to become a go-to platform for foodies by promoting food-related conversations and content.
Where This Applies
- Social Media
- Disruptive innovation opportunities in creating food-focused features and communities on social media platforms.
- Food and Culinary
- Opportunity for culinary figures and brands to expand their reach and engage with their audience through food-related conversations on Twitter.
- Tech and App Development
- Opportunity to develop innovative features and tools that enhance the food-related experience on Twitter.
