The NYC Health & Hospitals' new media campaign features emojis to try to educate young people on sexual health. The campaign is being launched on Facebook and Instagram to inform teens about the services and resources available to them in their area. Health & Hospitals created focus groups to decide the best way to get their message to teens and emojis were deemed the best way to connect with younger people about sexual health.
Health & Hospitals is aiming to educate teens on safe sex and to make them aware of confidential care options, such as STD testing and emergency contraceptives which are available at its 20 YouthHealth centers. Clicking on any of the messages leads teens to the Health & Hospitals website that includes a map of where every YouthHealth center is located. The campaign will enable teens to be able to learn about sexual health and be better aware of the resources available to them.