The NYC Health & Hospitals' new media campaign features emojis to try to educate young people on sexual health. The campaign is being launched on Facebook and Instagram to inform teens about the services and resources available to them in their area. Health & Hospitals created focus groups to decide the best way to get their message to teens and emojis were deemed the best way to connect with younger people about sexual health.
Health & Hospitals is aiming to educate teens on safe sex and to make them aware of confidential care options, such as STD testing and emergency contraceptives which are available at its 20 YouthHealth centers. Clicking on any of the messages leads teens to the Health & Hospitals website that includes a map of where every YouthHealth center is located. The campaign will enable teens to be able to learn about sexual health and be better aware of the resources available to them.
What's Driving This Trend
- Sex-ed Emojis
- The use of emojis in sex education creates opportunity for more engaging and accessible learning experiences.
- Digital Health Campaigns
- The use of social media and digital platforms in health campaigns creates opportunity for targeted and effective communication with younger audiences.
- Confidential Youth Healthcare
- The promotion of confidential youth healthcare services creates opportunity for improved access and utilization of preventative and supportive healthcare services among young people.
Who This Affects Most
- Healthcare
- The healthcare industry can use sex education emojis to improve outreach and engagement with younger patient populations in areas such as sexual health and preventative care measures.
- Social Media
- The social media industry can partner with healthcare organizations to develop and promote health campaigns aimed at younger audiences using creative and engaging content such as emojis.
- Education
- The education industry can incorporate platforms and methods similar to those used in the sex education emoji campaign to create more engaging and accessible learning experiences in other subject areas beyond sexual health education.
