The Gestations publicity stunt turned heads at Manhattan's lower East side. According to faux advertisements put up by the bar locating application Batendr, a non-existent pub was set to serve expectant mothers, made evident in a giant sign reading "pregnant women's bar."
An image of a pregnant woman holding a bottle of champagne accompanied this publicity stunt. The Gestations Twitter page also posted a message, stating that "The bigger the belly, the more you can drink. True for men and pregnant women."
Although only a hoax, this marketing tactic is certainly worthy of a double take. Not only does the concept defy the norm insofar as any bar setting is concerned, the associated Facebook page also claimed to handout pregnancy tests alongside pitchers.
For restaurant management teams looking to make a viral splash, this concept might be worthy of further investigation.