The Gestations publicity stunt turned heads at Manhattan's lower East side. According to faux advertisements put up by the bar locating application Batendr, a non-existent pub was set to serve expectant mothers, made evident in a giant sign reading "pregnant women's bar."
An image of a pregnant woman holding a bottle of champagne accompanied this publicity stunt. The Gestations Twitter page also posted a message, stating that "The bigger the belly, the more you can drink. True for men and pregnant women."
Although only a hoax, this marketing tactic is certainly worthy of a double take. Not only does the concept defy the norm insofar as any bar setting is concerned, the associated Facebook page also claimed to handout pregnancy tests alongside pitchers.
For restaurant management teams looking to make a viral splash, this concept might be worthy of further investigation.
Why This Trend Is Growing
- Gestations Publicity Stunt
- Opportunity for unconventional marketing tactics that challenge societal norms and attract attention.
- Faux Advertising
- Potential for using fake advertisements to create buzz and generate curiosity around a brand or product.
- Viral Marketing Campaigns
- Promising avenue for creating viral-worthy marketing campaigns that capture the imagination of the target audience.
Industries Being Reshaped
- Restaurant Marketing
- Disruptive innovation opportunity to create unconventional and buzz-worthy marketing campaigns to attract customers.
- Bar Industry
- Possibility for bar owners to explore unique and attention-grabbing concepts that challenge traditional expectations.
- Social Media Advertising
- Potential for leveraging social media platforms to amplify the reach and impact of unconventional marketing tactics.
