FCKH8.com is a for-profit t-shirt company that creates slogans with social change in mind. Its latest viral marketing campaign features little girls dropping f-bombs for feminism -- as good a cause as any, I'd say.
Little girls doing their best 'Toddlers in Tiaras' impression educate adults on sexism, dropping horrifying statistical facts in between their steady streams of cussing. For instance, the fact that one out of every five women will be sexually assaulted, or that women who earn A's in post-secondary education make as much money as men who earn C's.
The girls ask, quite rightly, "What is more offensive? A little girl saying ‘f*ck’ or the f*cking unequal and sexist way society treats girls and women?" To pitch in for the cause, five dollars from each FCKH8 shirt in the fundraiser will be donated to anti-sexism organizations.
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