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30 Feminist Branding Innovations

From Self-Empowering PSAs to Hilarious Menstrual Marketing

— June 16, 2015 — Marketing
These feminist branding innovations range from hilarious menstrual campaigns to self-empowering PSAs that feature YouTube's lifestyle influencers. As feminism becomes more prevalent in marketing, girls are more likely to grow up in an environment that celebrates equality rather than oppression.

While the world has progressed greatly in the last 20 years, there is still a long way to go when it comes to female empowerment and equal rights on a global scale. These feminist branding examples educate young girls about their bodies and encourage one to love themselves.

Whether promoting a positive body image or fighting against abuse and wage inequality, these commercials and print ads embody hope. The examples encourage social change and encourage freedom and self-expression among the female population.
5.4
Score
Popularity
Activity
Freshness
30
Female Presidency Films
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
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29
Female-Celebrating Car Ads
Female-Celebrating Car Ads
Audi Uses #WomenDrivers to Showcase Female Talent in Its Latest Ads
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28
Cheeky Menstruation Commercials
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
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27
Self-Empowering Retrospective Ads
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
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26
Female Entrepreneur Programs
Female Entrepreneur Programs
WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
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25
Female-Focused Festival Lounges
Female-Focused Festival Lounges
The Ipsos Girls' Lounge Celebrates Beauty and Pampering
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24
Confidence-Building Feminist Ads
Confidence-Building Feminist Ads
The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult
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23
Uncouth Feminist Videos
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
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22
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
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21
Disney Bra Campaigns
Disney Bra Campaigns
The Disney-Inspired Sing-Along 'Find the One' is a Quest for the Perfect Bra
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20
Female-Empowering Ads
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
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19
Female-Empowering Logos
Female-Empowering Logos
Wal-Mart Calls Out Companies Run by Females with a Women-Owned Logo
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18
Celebrity Female Empowerment Ads
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
<
17
Feminine Whiskey Branding
Feminine Whiskey Branding
Raven's Lace PeachBerry Flavored Whiskey Appeals to Feminine Consumers
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16
Feminist Jewelry Collections
Feminist Jewelry Collections
The Latest NIKAO Jewelry Range Aims to Empower Women
<
15
Hilarious Menstrual Marketing
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
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14
Female-Only Online Networks
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
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13
Experimental Feminist Beers
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
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12
Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
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11
Female Taxi Services
Female Taxi Services
The SheRides Service Allows You to Choose a Lady Driver
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10
Feminist Emojis
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
<
9
Compassionate Comic Campaigns
Compassionate Comic Campaigns
This Hurtful Words Illustration Series Sends a Message
<
8
Feminist Candy Packaging
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
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7
Male Feminists Hashtags
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
<
6
Dismaying Feminist Campaigns (UPDATE)
Dismaying Feminist Campaigns (UPDATE)
PolyMic Re-imagines a Feminist-Friendly World
<
5
Feminist Hashtag Movements
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
<
4
Female-Empowering Platforms
Female-Empowering Platforms
WIE Network Features Insights & Inspiration from World-Changing Women
<
3
Hip Senior Campaigns
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
<
2
Witty Feminist Beer Ads
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
<
1
Sultry Plus-Size Campaigns
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
<