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HelloFlo Channels the Period Fairy with Introduction of Start Kits

 - May 14, 2015
References: periodfairy & buzzfeed
There's the Tooth Fairy, Santa Claus and other mythical beings meant to help make life's milestones easier to bear, yet this commercial highlights one missing persona: The Period Fairy. One girl, who just got her first "vagical" period, goes on a hunt for the elusive Period Fairy when she realizes the lack of information and products surrounding such an experience.

After speaking with many magical individuals, she comes to the conclusion that she has to become her own Period Fairy. That's the sentiment adopted by HelloFlo, a tampon manufacturer. By creating this cheeky mascot as well as a period starter kit for girls, the brand has stepped up to be a champion. In the process, it encourages girls and women to be their own 'she-ro,' which is incredibly empowering for many.