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Top 65 Boomers Trends of 2015

From Competitive Brain-Boosting Apps to Anti-Aging Beer

— January 31, 2016 — Life-Stages
Although many are reaching the age of retirement, the top 2015 boomers trends reveal that this influential demographic is not slowing down anytime soon. Whether it is staying physically fit or embarking on a new relationship, boomers have demonstrated a desire to maintain an active lifestyle as they age.

Similar to other age groups, boomers appear to be interested in maintaining a healthy diet and staying psychically active. The effort to stay active can come in the form of joining a senior-targeted sports team or attending health-centric workshops. These kinds of activities not only help boomers stay active, but they also encourage social interaction.

In addition to staying healthy, many boomers are also eager to embrace technology that can help to make their lives easier. This can include dating apps for people aged 50 and over, wearable devices that provide medication reminders and user-friendly communication systems. Indeed, the top 2015 boomer trends reveal that this influential demographic is just as eager to learn about new technology as younger consumers.

To dive deeper into some of the high-level patterns that are influencing boomers, consult Trend Hunter's 2016 Trend Report.
4.6
Score
Popularity
Activity
Freshness
65
Boomer Rockstar Lectures
Boomer Rockstar Lectures
Boomer Bootcamp is a Creative Speaker Series With a Musical Focus
<
64
Generational One-Man Performances
Generational One-Man Performances
Rick Miller Takes Baby Boomers on a Trip Down Memory Lane
<
63
Reality Retirement Webisodes
Reality Retirement Webisodes
RBC's 'Retirement Designers' Helps Boomers Plan Their Post-Work Life
<
62
Midwife-Honoring Ads
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
<
61
Boomer Bonding Groups
Boomer Bonding Groups
Meetup's Baby Boomer Groups Organize Socialization
<
60
Memory Loss-Prevention Apps
Memory Loss-Prevention Apps
The 'CogniFit' App is a Personalized Brain Training Program
<
59
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
<
58
Redefining Aging Expos
Redefining Aging Expos
This National Baby Boomers Event Will Occur in Miami, Florida This May
<
57
Senior Cycling Programs
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
<
56
Boomer Golf Academies
Boomer Golf Academies
The Goderich Sunset Golf Club is Offering Boomer-Targeted Golf Activities
<
55
Competitive Brain-Boosting Apps
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
<
54
Humorous Incontinence Ads
Humorous Incontinence Ads
TENA Presents Its Adult Incontinence Pad with Humor
<
53
Baby Boomer Expos
Baby Boomer Expos
The ZoomerShow is a Canadian Lifestyle Event for People 45 and Over
<
52
Boomer-Friendly Cruises
Boomer-Friendly Cruises
The Pacific Princess Cruise Offers An Exotic Getaway For Boomers
<
51
Boomer-Showcasing Exhibits
Boomer-Showcasing Exhibits
The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
<
50
Child Internet Monitors
Child Internet Monitors
This WiFi Router Lets You Monitor and Control At-Home Internet Activity
<
49
Connected Boomer Workshops
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
<
48
Diversity-Embracing Campaigns
Diversity-Embracing Campaigns
Barbour People Focuses on Real Fans of the Brand
<
47
Prescription Smartphone Renewals
Prescription Smartphone Renewals
The Walgreens Rx App Engages Older Customers With Reminders
<
46
Complimentary Women's Health Conferences
Complimentary Women's Health Conferences
Camden County Offers a Free Event to Encourage Wellness
<
45
Boomer Tech Workshops
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
<
44
Family-Friendly 3D Printers
Family-Friendly 3D Printers
The Rever 3D Printer Makes At-Home Printing More Versatile
<
43
Generational Quiz Shows
Generational Quiz Shows
Televisa & Mark Burnett's Generation Gap is a Family-Friendly Quiz Show
<
42
Senior Activity Vouchers
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
<
41
Water-Reducing Laundry Machines
Water-Reducing Laundry Machines
The Eco Washing Machine Uses 80% Less Water Using Recyclable Beads
<
40
Menopause Relief Chocolates
Menopause Relief Chocolates
DECO Menomelt is a Dark Chocolate That Offers Menopausal Support
<
39
Parkinson's-Assisting Pens
Parkinson's-Assisting Pens
The ARC Pen Vibrates To Make Writing Easier For Parkinson's Patients
<
38
Boomer Fitness Centers
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
<
37
Boomer Matchmaking Apps
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
<
36
Boomer E-Biking Adventures
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
<
35
Nostalgic Music Festivals
Nostalgic Music Festivals
Cowra's Australian Music Festival Targets a Baby Boomer Audience
<
34
Bone-Building Drugs
Bone-Building Drugs
Reclast Helps Strengthen Older Women's Frail Hips and Spines
<
33
Happiness-Enhancing Infographics
Happiness-Enhancing Infographics
These Images Explain the Connections Between Sleep & Happiness
<
32
Mountain-Sourced Skincare
Mountain-Sourced Skincare
The La Prairie Cellular Swiss Ice Crystal Eye Cream Sources Rare Flowers
<
31
Flexible Boomer Workouts
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
<
30
Boomer-Friendly Condos
Boomer-Friendly Condos
This Condo in Missoula is Targeted Towards People Aged 62 and Over
<
29
Anti-Aging Beer
Anti-Aging Beer
This Neuzeller Brew Claims to Bring Youth to Seasoned Drinkers
<
28
Interactive Cartoon Window Displays
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
<
27
Seniors-Targeting Telehealth Services
Seniors-Targeting Telehealth Services
Seniors Wireless Offers Mobile & teleMED Assist For Just $1
<
26
Baby Boomer Exhibits
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
<
25
Senior-Engaging Social Media Campaigns
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
<
24
Elderly Employment Ads
Elderly Employment Ads
These Romanian Ads Encourage Those Over 55 and Able to Work to Get a Job
<
23
Bubbled Aqua Face Serums
Bubbled Aqua Face Serums
CHANEL's HYDRA BEAUTY Micro Serum Takes Moisture to the Next Level
<
22
Half-Moon Pod Chairs
Half-Moon Pod Chairs
The 'Hideaway' Chair Provides Kids at a Cozy Seat and Place to Escape
<
21
Balding Shampoo Ads
Balding Shampoo Ads
These Ads Show the Destinies of a Bald Versus a Full-Haired Walter White
<
20
Anti-Aging Acne Products
Anti-Aging Acne Products
This Beauty Line Helps Older Women Fight Blemishes and Signs of Aging
<
19
Shaded Minimalist Home Designs
Shaded Minimalist Home Designs
'The D74 Project' is an Entirely Black and White Residence
<
18
Nostalgic Fashion Collections
Nostalgic Fashion Collections
The Barbour Steve McQueen Line Pays Tribute to the Late Actor
<
17
Celebrity Underwear Endorsements
Celebrity Underwear Endorsements
Great American Try-On by Depends Puts Products on Active Stars
<
16
Brain-Boosting Apps
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
<
15
Extraordinarily Wholesome Snacks
Extraordinarily Wholesome Snacks
Nutrient Dense Foods Are Good for the Consumer and the Community
<
14
Dapper Boomer Menswear Ads
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
<
13
Caregiver-Connecting Communication Devices
Caregiver-Connecting Communication Devices
OnKöl Gives Senior Users More Independence at Home
<
12
Lifestyle-Specific Skincare
Lifestyle-Specific Skincare
This New Skin Cream Eliminates Signs of Aging Caused by Bad Habits
<
11
Elderly Homesharing Services
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
<
10
Rock-Resembling Pillows
Rock-Resembling Pillows
Build Your Own Comfy Plush Rock Collection with the 'Living Stone Pillows'
<
9
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
<
8
Retro Sitcom Toys
Retro Sitcom Toys
Samuel Hatmaker Pitches a Golden Girls LEGO Set to Be Produced
<
7
Medication Reminder Wristbands
Medication Reminder Wristbands
Alzheimer’s Watch Keeps Tabs on Pill Doses for Forgetful Patients
<
6
Stylish Adjustable Furniture
Stylish Adjustable Furniture
The Latitude Collection Allows Consumers to Create a Unique Space
<
5
Surreal Alzheimer Ads
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
<
4
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
<
3
Hilarious Adulthood Drawings
Hilarious Adulthood Drawings
These Graphs About the Realities of Adulthood are Simple and Direct
<
2
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
1
Youthful Senior Models
Youthful Senior Models
79-Year-Old Wang Deshun Walks Down Designer Sheguang Hu's Runway
<