Sport England debuts the first of its kind, the 'This Girl Can' campaign. The motivating advertisement features women of all shapes and sizes partaking in physical activity. The sports include Zumba, biking, swimming and rowing. The aim of the This Girl Can campaign is to help women, of any size, embrace an active lifestyle.
It can be noted that over three million British women have confessed to being physically inactive. Sport England means to inspire real women and not the glamorous ones found scrolling through Instagram. What makes this campaign unique, besides it being the first of its kind in the United Kingdom, is its real approach to fitness. By photographing real women sweating, running and swimming, the campaign hopes to ignite the fire inside.