The JWT ad agency based in Lima, Peru, has created a powerful Alzheimer ad campaign for the Peruvian Association of Alzheimer's Disease. It visualizes the feeling and experience associated with such memory loss through a surreal image. A woman sits at a kitchen table drinking a cup of coffee, yet her face is not her face. Instead, the Alzheimer ad campaign depicts it as a series of boxes filled with memories that essentially play hide and go seek with her.
Art directed and illustrated by Julio Ortega with creative direction by Javier Grana, the Alzheimer ad campaign helps bring more awareness to the disease. It does so by creating an image that is at once conceptual, confusing and enlightening. People will be able to connect more deeply with the symptoms of Alzheimer's through it.
Key Themes Behind This Trend
- Surreal Advertising
- Exploring surreal and conceptual imagery in advertising campaigns to create a lasting impact.
- Visualizing Emotion
- Using visual representations to evoke and convey complex emotions and experiences.
- Awareness Campaigns
- Designing thought-provoking campaigns to raise awareness and understanding of specific diseases or social issues.
Where This Applies
- Advertising
- Opportunity for creative agencies to push the boundaries of traditional advertising and engage audiences with innovative concepts.
- Art and Design
- Artists and designers can utilize surreal and abstract techniques to communicate messages in a visually compelling and thought-provoking manner.
- Healthcare and Nonprofit
- Organizations can leverage visually striking campaigns to educate the public and generate support for important causes, such as Alzheimer's disease.
