Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss

 - May 14, 2015
References: jwt & adeevee
The JWT ad agency based in Lima, Peru, has created a powerful Alzheimer ad campaign for the Peruvian Association of Alzheimer's Disease. It visualizes the feeling and experience associated with such memory loss through a surreal image. A woman sits at a kitchen table drinking a cup of coffee, yet her face is not her face. Instead, the Alzheimer ad campaign depicts it as a series of boxes filled with memories that essentially play hide and go seek with her.

Art directed and illustrated by Julio Ortega with creative direction by Javier Grana, the Alzheimer ad campaign helps bring more awareness to the disease. It does so by creating an image that is at once conceptual, confusing and enlightening. People will be able to connect more deeply with the symptoms of Alzheimer's through it.