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24 Virtual Reality Activations

From In-Store Immersion Pods to Soda Brand Factory Visits

— March 18, 2016 — Marketing
As brands look for easily incorporated multi-sensory aspect to add to consumer-facing events, many are opting to host virtual reality activations that provide a full immersion in an experience entirely designed by the brand. From flavor journeys that recreate the cultivation of a popular cheese to in-store sledding stunts that transport shoppers to the Arctic, there are plenty of virtual reality applications that can enhance the in-store experience and add a memorable aspect to any brand pop-up.

Hosted by Reebok at the 2016 NHL All-Star Weekend in Nashville, an athletic virtual reality experience allowed attendees to face off against some of the hockey stars playing in the annual tournament. The interactive experience used the Samsung VR system and used haptic communication to replicate the feeling of being body checked by another player.
6.7
Score
Popularity
Activity
Freshness
24
Virtual Reality Coffee Tours
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
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23
Festive VR Dining Experiences
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
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22
Sensory Conference Events
Sensory Conference Events
Mashable's MashBash is an Interactive Party at South by Southwest
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21
Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
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20
Virtual Reality Studios
Virtual Reality Studios
Samsung is Opening a VR Studio in New York City
<
19
VR Painting Experiences
VR Painting Experiences
Hieronymus Bosch's Artwork Now Immerses the Viewer in Virtual Reality
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18
Flavor-Controlling Musical Instruments
Flavor-Controlling Musical Instruments
The Flavor Conductor Uses Sound & Light to Influence Tastes
<
17
Immersive Whiskey Simulators
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
<
16
Immersive Hockey VR Campaigns
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
<
15
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
<
14
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
<
13
Soda Brand Factory Visits
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
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12
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
<
11
VR Shopping Campaigns
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
<
10
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
<
9
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
<
8
VR Painting Experiences
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
<
7
Nature Walk Simulators
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
<
6
Multi-Sensory Warehouse Installations
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
<
5
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
<
4
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
<
3
In-Store Immersion Pods
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
<
2
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
<
1
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
<