Merrell's Virtual Reality Experience Highlights the Beauty of Nature
Laura McQuarrie — January 22, 2015 — Marketing
Outdoor gear company Merrell is one of the latest to show how a virtual reality experience can be created for the purposes of marketing. Ahead of this year's Sundance Film Festival, the brand is teaming up with visual effects studio Framestore to present attendees with an Oculus Rift experience by the name of 'TrailScape.'
TrailScape coincides with the launch of Merrell's new Capra hiking boot, which takes inspiration from the way mountain goats are able to climb the sides of rocks with such ease. In order to simulate an outdoorsy excursion, the VR experience will feature a totally immersive setting, complete with a headset so that people can walk around in a simulation of nature, taking in all of the sights and sounds. By creating a visually stunning experience with technology, the brand is hoping to inspire people to get outside and get a taste of what reality has to offer.
TrailScape coincides with the launch of Merrell's new Capra hiking boot, which takes inspiration from the way mountain goats are able to climb the sides of rocks with such ease. In order to simulate an outdoorsy excursion, the VR experience will feature a totally immersive setting, complete with a headset so that people can walk around in a simulation of nature, taking in all of the sights and sounds. By creating a visually stunning experience with technology, the brand is hoping to inspire people to get outside and get a taste of what reality has to offer.
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