What is the trend of virtual reality brand activations?

Brands can use VR technology to create immersive experiences that forge stronger emotional connections with their audience.

What is the trend of augmented reality sampling?

AR technology can bring product sampling to life and make it more interactive for consumers.

What is the trend of multi-sensory experiential marketing?

Marketers can create unforgettable experiences by engaging multiple senses through technology and other creative means.

What are the implications for the food and beverage industry?

Food and beverage companies can use immersive tech experiences to introduce new products and create stronger brand loyalty.

What are the implications for the retail industry?

Retailers can use AR and VR technology to create interactive product displays that drive sales and engagement.

What are the implications for the event marketing industry?

Event marketers can use immersive technology to add excitement and engagement to live events and create memorable experiences for attendees.

Virtual Reality Flavor Journeys : Boursin

Virtual Reality Flavor Journeys

The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese

Rebecca Byers — August 18, 2015 — Tech

References: boursinsensorium & share.oculus

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The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey unlike any other. The Boursin Sensorium Roadshow includes stops at supermarkets and shopping centers across the UK throughout summer 2015.

The immersive cheese-inspired experience is a great use of virtual reality technology that creates an emotional connection between the viewer and the brand. Designed for the Oculus Rift headset, the activation includes a sampling of the latest Boursin flavors, Shallot & Chive and Black Pepper.

Throughout the journey, viewers are taken through the various indulgent sections of the fridge, from towers of luscious vegetables and a freezer full of champagne to a forest of herbs.

Trend Themes

Virtual Reality Brand Activations — Brands can use VR technology to create immersive experiences that forge stronger emotional connections with their audience.
Augmented Reality Sampling — AR technology can bring product sampling to life and make it more interactive for consumers.
Multi-sensory Experiential Marketing — Marketers can create unforgettable experiences by engaging multiple senses through technology and other creative means.

Industry Implications

Food and Beverage — Food and beverage companies can use immersive tech experiences to introduce new products and create stronger brand loyalty.
Retail — Retailers can use AR and VR technology to create interactive product displays that drive sales and engagement.
Event Marketing — Event marketers can use immersive technology to add excitement and engagement to live events and create memorable experiences for attendees.

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