This winter, at one of Canada's most popular winter destinations, Boursin is treating Canadians to a reimagined après-ski experience with the Boursin Après-Ski Thru.
At Blue Mountain, a beloved destination for skiing and snowboarding, people can ski through to pick up a complimentary Boursin cheese board (featuring seasonal favourites like Boursin Garlic & Fine Herbs and Boursin Cranberry & Pepper) from January 31st to February 1st. To complete the hillside Après-Ski experience, Boursin pucks are paired with everything from seasonal vegetables and olives to charcuterie, and served with hot apple cider or hot chocolate.
After skiing through the chalet-style outpost, guests can warm up at the outdoor lounge's fire pits, explore an immersive ski-lift content studio, and unwind to a sonic experience from Toronto DJ and content creator, Elise Purdon.
Key Themes Behind This Trend
- Experiential Après-ski Offerings
- Upscale ski resorts are increasingly incorporating immersive experiences like themed chalets with curated food and entertainment to attract skiers wanting more than just slopes.
- Gourmet Grab-and-go Experiences
- Ski-thru dining options provide seamless yet luxurious food experiences, integrating gourmet offerings like cheese boards and charcuterie for on-the-go consumption.
- Winter Destination Marketing
- Creative partnerships and uniquely themed pop-up events, such as Boursin's chalet experience, heighten the attraction of winter destinations by offering travelers novel and enjoyable activities beyond traditional skiing.
Where This Applies
- Hospitality
- Innovative ski-thru concepts redefine hospitality in winter sports, allowing ski resorts to increase customer engagement through unique food and beverage services.
- Event Marketing
- Utilizing distinctive pop-up events in popular tourist destinations transforms them into experiential marketing hotspots, drawing visitors through novel and memorable interactions.
- Gourmet Foods
- Collaboration between gourmet brands and leisure destinations opens new distribution channels, where premium food products are showcased in unique and appealing settings like ski resorts.
