Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation.
Using the Nescafe 360 app, curious coffee lovers can journey into the heart of a lush, scenic Brazilian farm, where they will gain first-hand insight into the art of growing coffee cherries. With the use of interactive VR technology, the viewer feels as if they are really on location in South America.
Viewers will also learn about how Nescafe is helping to support international coffee growers. Nescafe has a team of 250 coffee agronomists -- experts in growing coffee -- who offer sustainability and farming education to international coffee farmers in over 10 countries. In 2014 alone, Nescafe trained 134,000 farmers in how to effectively protect the environment while growing exquisite coffee!