Nescafé Colombia is paying homage to coffee and the people who grow it with these limited-edition flipbooks, which were made with the very liquid that inspired its creation. Advertising agency Publicis Colombia created these fun flipbooks for National Coffee Day and they tell the full story of how coffee is made. Nescafé Tradición plays an important part in the story, since it is the instant coffee made of 100% Colombian beans that is used as a material.
Illustrators Alejandro Uscátegui and Sebastián Briceño hand-painted copies of the flipbook with coffee that was turned into a usable ink material. Naturally, the colors of the flipbook are brown and comforting, and they detail scenes like single drops of coffee and branded mugs.
Why This Trend Is Growing
- Sustainable Packaging
- The use of coffee as ink material in the flipbooks is a good example of using eco-friendly materials for packaging.
- Brand Storytelling
- The flipbooks provide a unique and engaging way for brands to tell their story and connect with their audience.
- Localization
- The use of 100% Colombian beans in Nescafé Tradición highlights the value of using locally sourced ingredients which can be applied to other industries as well.
Industries Being Reshaped
- Food and Beverage
- The use of locally sourced ingredients can be a disruptive innovation opportunity for the food and beverage industry.
- Printing and Publishing
- The use of sustainable materials like coffee ink can provide an opportunity for the printing and publishing industry to become more eco-friendly.
- Advertising
- Using unique and creative advertising methods, like the flipbooks, can increase brand engagement and create disruption in the advertising industry.
