From 360-Degree Train Tours to Fantasy Spaceship Tours
Laura McQuarrie — April 17, 2016 — World
With nothing more than a VR headset, the Sahara, overseas art museums and behind the scenes of breweries are a few of the places that can be visited with virtual reality tours.
In order to provide both entertainment and brand transparency, companies like McDonald's and Scholastic are making the most of this technology in order to create immersive branded experiences.
One of the biggest advantages to using virtual reality tours is that they can enhance an experience before and during and after it happens. For instance, Virgin Atlantic Airways' Planeview App appeals to prospective travelers with a tour of the airline's cabins, while the Field Trip festival uses VR between music sets to help attendees to explore the grounds and see all the activities that they could do in person.
In order to provide both entertainment and brand transparency, companies like McDonald's and Scholastic are making the most of this technology in order to create immersive branded experiences.
One of the biggest advantages to using virtual reality tours is that they can enhance an experience before and during and after it happens. For instance, Virgin Atlantic Airways' Planeview App appeals to prospective travelers with a tour of the airline's cabins, while the Field Trip festival uses VR between music sets to help attendees to explore the grounds and see all the activities that they could do in person.
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