There's nothing that can compare to seeing the beauty of the Rocky Mountains in person, so in order to entice people there, Rocky Mountaineer created a 360-degree virtual reality train tour.
The 'Rocky Mountaineer Train in 360' experience can be viewed on YouTube with an inexpensive Google Cardboard headset, or any other available VR viewers. In the span of just under two minutes, viewers are taken on a journey through Canada's west coast with perspectives from inside and outside of the train.
Many leaders int he travel, tourism and hospitality industries are favoring the use of virtual reality technology when it comes to highlighting great destinations or giving the public a taste of what it might be like to experience adventures with its company first-hand.
Rocky Mountaineer's Virtual Reality Train Tour Showcases the Rockies
1. Virtual Reality Tourism - Disruptive innovation opportunity: Develop immersive virtual reality experiences showcasing popular destinations to attract potential tourists.
2. 360-degree Experiences - Disruptive innovation opportunity: Create interactive 360-degree videos or tours to provide a more engaging and immersive experience for consumers.
3. Technology in Hospitality - Disruptive innovation opportunity: Integrate VR technology into hospitality services to enhance customer experiences and differentiate from competitors.
1. Travel - Disruptive innovation opportunity: Utilize VR technology to promote travel destinations and attract customers.
2. Tourism - Disruptive innovation opportunity: Develop VR experiences that provide virtual tours of popular tourist spots to entice visitors.
3. Hospitality - Disruptive innovation opportunity: Incorporate VR technology into hotel experiences, such as virtual room tours or VR entertainment options for guests.