Gin brand Slingsby is now inviting consumers to explore the product's origins, beginning in the town of Harrogate, with an all-new virtual reality experience called the 'Spirit of Harrogate.' By putting on a Google Cardboard headset, fans have the chance to immerse themselves in the world of the gin brand, and follow the journey from ingredient sourcing to the final stages of distillation.
Following the introduction of this VR experience at the Taste Festival in London, Slingsby has plans to expand the tour to include the Tewitt Well site in Harrogate and the kitchen garden of the Rudding Park Hotel—where it sources its botanical ingredients.
As a means of engaging with a younger audience of alcohol consumers of legal drinking age, gin brands are turning to experiential activations to create dynamic, engaging adventures that demand to be shared with others.
Key Themes Behind This Trend
- Virtual Reality Tours
- Virtual Reality tours are becoming increasingly popular as companies look for new ways to engage with consumers and create immersive brand experiences.
- Experiential Marketing
- Brands are increasingly turning to experiential marketing strategies to create interactive and memorable experiences for consumers.
- Alcohol Tourism
- Alcohol brands are leveraging tourism to create immersive brand experiences, using virtual and physical spaces to showcase their products.
Where This Applies
- Alcohol
- Alcohol brands are leading the charge in creating interactive experiences for consumers to showcase their products and engage new and young audiences.
- Tourism
- The tourism industry is increasingly being disrupted by the use of virtual and physical spaces to create immersive brand experiences for consumers.
- Marketing
- Experiential marketing is disrupting traditional marketing strategies, giving brands new ways to engage with consumers and create memorable experiences.
