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Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'

 - Jul 14, 2017
References: wslingsby & eventmagazine
Gin brand Slingsby is now inviting consumers to explore the product's origins, beginning in the town of Harrogate, with an all-new virtual reality experience called the 'Spirit of Harrogate.' By putting on a Google Cardboard headset, fans have the chance to immerse themselves in the world of the gin brand, and follow the journey from ingredient sourcing to the final stages of distillation.

Following the introduction of this VR experience at the Taste Festival in London, Slingsby has plans to expand the tour to include the Tewitt Well site in Harrogate and the kitchen garden of the Rudding Park Hotel—where it sources its botanical ingredients.

As a means of engaging with a younger audience of alcohol consumers of legal drinking age, gin brands are turning to experiential activations to create dynamic, engaging adventures that demand to be shared with others.