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At the Tokyo Skytree, Exclusive VR Experiences Will Be Offered on Rainy Days

— June 25, 2016 — World
The Tokyo Skytree is hoping to use virtual reality technology as a way to keep guests coming to visit it year-round.

The Skytree has a 495-meter-high observation deck that offers stunning views of the surrounding area, but many tourists deterred from visiting the deck on anything other than a clear day. As a solution to this, the Tokyo Skytree has plans to implement a special virtual reality viewing experience exclusively on days with poor weather conditions. The VR experience will simulate what it's like to look from the observation deck on a perfectly clear day.

Considering that there are many tall tourist destinations that also suffer from a lack of foot traffic on days that are cloudy, rainy or foggy, these kinds of exclusive virtual reality experiences have the potential to make a trip worthwhile.

Trend Themes

  1. Virtual Reality Experiences — Creating virtual reality experiences for tourists on days with poor weather conditions.
  2. Weather-responsive VR — Using virtual reality technology to simulate clear weather conditions on days with poor visibility.
  3. Enhancing Visitor Experiences — Improving tourist attraction foot traffic by offering exclusive virtual reality experiences.

Industry Implications

  1. Tourism and Travel — Implementing virtual reality technology to attract more visitors to tourist destinations on days with unfavorable weather conditions.
  2. Entertainment — Developing virtual reality experiences that enhance entertainment offerings at tourist attractions affected by weather conditions.
  3. Technology and Innovation — Exploring disruptive innovations in virtual reality to create unique and immersive experiences in various industries.
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