The Tokyo Skytree is hoping to use virtual reality technology as a way to keep guests coming to visit it year-round.
The Skytree has a 495-meter-high observation deck that offers stunning views of the surrounding area, but many tourists deterred from visiting the deck on anything other than a clear day. As a solution to this, the Tokyo Skytree has plans to implement a special virtual reality viewing experience exclusively on days with poor weather conditions. The VR experience will simulate what it's like to look from the observation deck on a perfectly clear day.
Considering that there are many tall tourist destinations that also suffer from a lack of foot traffic on days that are cloudy, rainy or foggy, these kinds of exclusive virtual reality experiences have the potential to make a trip worthwhile.