A London-based beer company called Meantime Brewing plans to bring brewery tours directly to its consumers through virtual reality. These tours will be offered during festivals and events so that customers can gain full access to the brewery without physically going to it.
Through virtual reality equipment, each tour will reveal the layout of Meantime's brewery with the added bonus of sampling some of the product. By bringing these tours to events, festival and pubs, the exciting experience will intrigue and delight people. This unique combination of technology and beer is a fantastic approach to futuristic drinking.
Meantime plans to launch the virtually based brew tours during the 'Taste of London' food festival this summer. All the footage of the brewery was gathered from a 3D digital camera and was developed by virtual reality videographers, producers and developers from 'Visualise.’
What's Driving This Trend
- Virtual Reality Brewery Tours
- Experience brewery tours through virtual reality to engage customers in a unique and immersive way.
- Virtual Reality Events
- Integrate virtual reality technology into festivals and events to enhance the overall experience for attendees.
- Virtual Reality in the Food and Beverage Industry
- Utilize virtual reality technology to create innovative and interactive experiences for consumers in the food and beverage industry.
Who This Affects Most
- Beer and Brewing
- Leverage virtual reality technology to attract beer enthusiasts and provide them with virtual brewery tours and tastings.
- Event Planning and Festivals
- Incorporate virtual reality experiences into events and festivals to offer attendees unique and engaging entertainment options.
- Virtual Reality Technology
- Explore the potential of virtual reality technology to revolutionize various industries, including the food and beverage sector.
