A Bompas & Parr 'Taste Pod' experience was recently debuted in the Thorntons store at Westfield Stratford in London. The immersive activation was a multi-sensory experience that required visitors to sit on a stool and emerge their heads into a pod not unlike a foil dryer at the salon. With ambient lighting, music and aromas, the 'Taste Pod' enhances the flavors of Thorntons chocolates.
The 'Taste Pod' experience debuted the brand's new Continental Collection, which recently added five new flavors. Guests of the activation are able to take their chocolates home or taste them while immersed in the Bompas & Parr-designed experience.
The Bompas & Parr 'Taste Pod' experience at the Thorntons at Westfield London is an example of brands meeting the desire for immersive, digitally powered added value in-stores.