Video game franchise Diablo prepares to launch its fourth installment of the game series and so Blizzard Entertainment works in collaboration with creative agency B-Reel to launch a Demon Meat milkshake. It is meant to promote the new launch and is notably entirely vegan.
The libation is created by UK-based food brand Bompas & Parr and embodies the concept that the 'demon meat' will not go to waste as it will be blended into a beverage. Jorge Jimenez from PC Gamer speaks about the concoction and details how it tastes. He notes that it is "really quite disgusting" even though there is no actual meat in the drink, there are thick gummies in the “sugary, viscous liquid.”
Image Credit: Fooji. Inc
What's Driving This Trend
- Vegan Meat-inspired Products
- There is a trend towards developing vegan products that emulate the taste and texture of meat, creating new markets for plant-based products.
- Novel Food and Beverage Concepts
- Creating unusual food and drink products, such as meat-flavored vegan milkshakes, can generate buzz and interest in a brand's products.
- Marketing Tie-ins to Promote Product Launches
- Collaborating with creative agencies and utilizing promotional products can generate buzz around new product launches and create positive associations with the brand.
Who This Affects Most
- Plant-based Food Alternatives
- Companies that produce vegan meat alternatives and plant-based milks could capitalize on the trend towards meat-flavored vegan products.
- Video Game and Entertainment
- Companies in the gaming and entertainment industries can utilize promotional tie-ins and food and beverage collaborations to promote new product launches.
- Food and Beverage Marketing
- Agencies that specialize in marketing food and beverage products could create innovative campaigns and promotions that tie into current trends and generate interest in novel products.
