Shake Shack introduces its new 'Veggie Shack,' 'Non-Dairy Chocolate Shake,' and 'Non-Dairy Frozen' custard as a part of its new plant-based menu updates. The 'Veggie Shack' is a veggie burger topped with mushrooms, carrots, sweet potatoes, farro, quinoa, American cheese, pickles, crispy onions, and ShackSauce. The sandwich comes with two toasted potato buns to round out the offering.
The 'Non-Dairy Chocolate Shake' is a new shake offering that features plant-based, non-dairy, hand-spun frozen chocolate custard made with NotMilk. The 'Non-Dairy Frozen Custard' also features chocolate-flavored frozen custard.
All three menu items will debut on May 2, 2023, at Shake Shack locations. Members of the Shack fans loyalty program will be offered early access to the treats through the Shack app.
Image Credit: Shake Shack
What Makes This Trend Stand Out
- Plant-based Fast Food
- As consumers continue to shift towards vegetarian and vegan lifestyles, there is an opportunity for QSRs to innovate their menus with more plant-based options.
- Non-dairy Desserts
- The rise of non-dairy diets has created a market for non-dairy dessert options that QSRs can offer to cater to this growing customer base.
- Loyalty Programs
- Companies can leverage their loyalty programs to build brand loyalty and reward early adoption of new menu items.
Sectors Adopting This
- Fast Food Industry
- Fast food chains can explore plant-based options and non-dairy desserts to attract and retain customers who are looking for healthier and more sustainable food options.
- Dairy Industry
- The dairy industry has the opportunity to innovate and expand their product lines with non-dairy alternatives to meet the growing demand for plant-based options.
- Mobile App Industry
- Mobile app developers can create and improve loyalty program apps to incentivize customers to continually choose specific QSRs and increase customer engagement with the brand.
